‘Eyes of Helios’ — through the social media lens
Those who follow me on Twitter and social media know that my blogging voice (and certainly my tweets) tend to be quite diverse. This means that I often create and share content that speak not…
Category Archives: social media
Cloud-based solutions: why and where they matter
This post was inspired by a recent conversation I had with the CEO of my web hosting company, BlackSun Inc., Steve Rogoschewsky. From the perspective of a keen follower of technology and its impact and…
Demonstrating brand advocacy: is there a best practice?
A tweet from recent follow @marissapick (thanks Marissa!) was a welcome site this morning. For me, it reaffirmed the oft-uncelebrated power of advocacy by brand champions, not just in social media campaigns but in every…
Engaging beyond the hype: lessons, tips on social marketing
This post also appears on @dshiao’s blog allvirtual.me The recent and successful Canadian Association of Exposition Management’s 2012 annual conference (#caem2012) offered me a chance to share the preso below on the topic of social…