‘Eyes of Helios’ — through the social media lens
Those who follow me on Twitter and social media know that my blogging voice (and certainly my tweets) tend to be quite diverse. This means that I often create and share content that speak not…
Cloud-based solutions: why and where they matter
This post was inspired by a recent conversation I had with the CEO of my web hosting company, BlackSun Inc., Steve Rogoschewsky. From the perspective of a keen follower of technology and its impact and…
Demonstrating brand advocacy: is there a best practice?
A tweet from recent follow @marissapick (thanks Marissa!) was a welcome site this morning. For me, it reaffirmed the oft-uncelebrated power of advocacy by brand champions, not just in social media campaigns but in every…
Engaging beyond the hype: lessons, tips on social marketing
This post also appears on @dshiao’s blog allvirtual.me The recent and successful Canadian Association of Exposition Management’s 2012 annual conference (#caem2012) offered me a chance to share the preso below on the topic of social…
Big data: should marketing really care?
Well, yes. Sort of. In many ways it’s obvious why they should. Marketers (or ‘marketeers’ as others would say) capitalize on trends that potentially influence how products and solutions are perceived. It’s what marketing folks…
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Big data: verbatim
This is a somewhat lengthy annotation that relates to the “Big data: should marketing really care?” post. I have the tremendous privilege of having one of the most diverse and responsive Twitter following. I thought it only fitting to cite their verbatim input, as I have…
As the big data meme gets louder, the semantic web quietly evolves
This post started off as ripples in the tech marketing space-time continuum around the big data meme. Oo big data. Wasn’t it a big deal in ’09? Apparently it’s even more of a big deal now. According to a recent tech post, big data will…
Being unique is not the point
I was really hoping to avoid commenting on this post, as it involves having to rail—I mean, provide thoughtful analysis on a number of fronts, including: the “industrial age” and how one could potentially interpret this term, the “average worker”, which is so general a…
Les listes de Twitter : la courtoisie, la classification, la confiance
NOTA : J’ai eu l’intention de créer une version française de ce poste (version originale anglaise posté en janvier 2010) pour partager quelques réflexions personnelles sur la valeur de ces listes. NOTE : I had the intention of creating a French version of this post (original English version posted in January…
Web Marketing, as taught by the Apple Store
Below is a guest post by long-time Twitter follow and colleague @andymci. Andy originally posted this on his blog last week, but I was so impressed by how well he articulated his thoughts around this subject, especially since it’s his most recent post after being…
Told you so
Update, Nov 25, 2011: Shortly after posting this earlier this summer, I took it off and set it to “private only” thinking the tone and message was slightly too subjective, verging on over-the-top snark. But now, I’m all meh. Happy Black Friday! Free insights to…